JAGUARS AT PEBBLE BEACH: PARTY ANIMALS!

Jaguar partners with Playboy Magazine to celebrate the launch of the XJL Ultimate during Monterey Madness.

Jaguar turned up the heat on automotive enthusiasts in Pebble Beach last night at an exclusive reception with Playboy Magazine to celebrate the debut of the XJL Ultimate. Jaguar’s most luxurious sedan, the XJL Ultimate, was shown for the first time in the U.S. earlier in the day at The Quail, a Motorsport Gathering during the Pebble Beach Automotive Weekend, aka Monterey Madness.

The VIP Jaguar Playboy evening celebrated the Jaguar brand in high style with live music at a private estate in Pebble Beach, CA. Joining Jaguar to launch the new XJL Ultimate were singer, producer and humanitarian, Wyclef Jean; guitarist for the Cult, Billy Duffy; Emmy-nominated actress Christina Hendricks, above with L-R, Andy Goss, President, Jaguar Land Rover North America, Ian Callum, Jaguar Design Director and David Pryor, Brand Vice President, Jaguar North America; and Oscar-winning actor Adrien Brody.

Other vehicles on display were the 185-mph Jaguar XKR-S Coupe (Playboy’s 2012 Car of the Year) and the red 1963 Jaguar E-Type, prominently featured on AMC’s Mad Men this season. Many will recall Hendricks’ character, Joan Holloway, left, asking Don Draper, “Oh honey, what’s that?” as she approached the eye-catching iconic E-Type.

When Hendricks first saw the new Jaguar XJL Ultimate on display at the reception she said, “The XJL Ultimate is a car you don’t want to get out of – you’ll never want to call shotgun in that car.”

“Jaguar and Playboy set out to create something new, a private fun evening to get the Pebble Beach Automotive Weekend going and to showcase the new Jaguar XJL Ultimate,” said David Pryor, Brand Vice President, Jaguar North America. “The evening brought

automotive aficionados and friends of Playboy and Jaguar together, without all the crowds and sales pitches experienced during the rest of the weekend.

"The Jaguar XJL Ultimate captures the essential Jaguar design elements of elegance, muscularity, sleekness and strength," said Stuart Schorr, VP Communications, Jaguar Land Rover North America, right. A full-size luxury sedan featuring bespoke British craftsmanship, the Ultimate boasts lightweight aluminum construction that provides benefits in terms of emissions and fuel consumption, plus astonishing performance.

With appointments usually found in a private jet, the Ultimate provides a fully appointed luxury business class experience. Features include a rear seat business table that elevates at the touch of a button, a rear center illuminated chiller box, and bespoke beverage flutes available in a dedicated storage area beneath the powered table. The XJL Ultimate, below, is priced at $155,000 and only 30 models in the bespoke color of Black Amethyst will be available in the U.S.